Brand Identity • Icons • Illustrations • Signage

Common Desk, a Texas-based coworking company, needed a brand refresh that reflected its welcoming, community-driven approach while maintaining a distinct, memorable presence in an increasingly competitive industry. The goal was to modernize the identity while preserving the brand’s playful, approachable nature.

The existing brand lacked cohesion across touchpoints, and as Common Desk expanded, it required a scalable, flexible identity that resonated with both independent professionals and enterprise clients. The challenge was to create a visual system that balanced creativity with professionalism—something that felt fresh, but also trustworthy.