Deep Ellum
Barrelhouse Ales

Creative Direction • Branding • Packaging

Deep-Ellum-Barrelhouse-Logo-Colors
Barrelhouse-Pattern

When Deep Ellum Brewing launched its new sour program, we saw it as an opportunity to elevate the brand's image in the local beer scene. We developed a completely new identity for Barrelhouse that stood apart from the brewery's core lineup and the competition on the shelves.

deep-ellum-barrelhouse

We designed custom cartons, bottle caps, and glassware to tie the brand together. Although sour beers take time to develop, the simple label system allowed for quick iterations and special releases when needed without sacrificing quality.

Barrelhouse-Freak-Flag
Barrelhouse-Glass
Barrelhouse-Glassware-Close-Up

We designed custom cartons, bottle caps, and glassware to tie the brand together. Although sour beers take time to develop, the simple label system allowed for quick iterations and special releases when needed without sacrificing quality.

Barrelhouse-Box-Close-Up-2
Deep-Ellum-Barrelhouse-Caps
Barrelhouse-Freak-Flag-1
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