Creative Direction • Branding • Packaging Design

When Deep Ellum Brewing released their first sour beer, I saw an opportunity in the category to evolve their established visual identity into a cleaner, more playful, and quite literally more bubbly one. The result was a bold and maximalist can with a light and inviting overtone.

Inspired by the brewer's reminiscing notes of a first kiss and the beer's name — a play on a unique ingredient, the medjool date — we created a playful and somewhat suggestive motif. The tongue playfully licking its top lip also hints at the tingly feeling from drinking a sour beer.